The problem with most Christmas cards is that they are only semi-relevant. By the nature of the market, companies that crank out hundreds of greeting cards have to ensure that they appeal to as many people as possible. We are not all interested in the same things, and cards that are designed to appeal to everyone do not always have any special characteristics that make them particularly relevant.
With an ecard, its all different. There is no reason for ecards to cater to everyone – they are digital so companies do not need to produce thousands at once. As a result, you can create a card thats 100% tailored to whoever you are sending it to. Do not worry about a one-size-fits-all message, use an ecard and have an ultra-exclusive message winging its way to your friends and family this Christmas.
